With his almost 30 years of experience in sign language media production, Joel is by far one of Sweden's most experienced deaf videographers, editors and live broadcasters. He was one of the founders of the company and has been a co-owner ever since. Today he runs the company together with Maria.

In the company, Joel is the one who comes up with new ideas and visions, one crazier than the other. Or how about the idea of ​​creating the world's first live sign language avatar on a theater stage? That idea became a reality in collaboration with Riksteatern Crea in the production Spöket på Canterville, which Joel directed. Or how about having the Japanese princess draw live with an avatar mouse that was broadcast from Teckenbro's studio! Who knows what Joel's next crazy idea will lead to?

Today, Joel is passionate about AI issues and networks both nationally and internationally to protect the part of sign language in AI.